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One of the things that differentiate successful businesses from not so successful businesses is the fact that the successful businesses are amazing at getting their customers to come back and do business with them time-and-time-again. So – given that the more times you can get an existing customer to come back and do business with you, the more successful you will be - it makes sense then - to give customers an enticing incentive for them to purchase from you again. Make sense?

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