Develop a Winning Print Advertising Formula

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Any advertising or promotion that you do, whether it’s via newspaper ads, flyers, radio or direct mail, should have one thing in mind – TO SELL. Either to sell an offer, a contact or straight off the page. In advertising there are two main formulae to follow. The one you use will depend on whether or not you are promoting an avoidance or gain type of strategy in your promotions.

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